Wondering about Instagram algorithm in 2021 and how to grow on Instagram faster? If so, keep on reading, because in this blog post I want to go through some of the hottest Instagram trends and my Instagram strategy that I will be using to grow on Instagram and get more engagement in 2021.

1. Video marketing 

First things first, have you noticed how more and more people these days just love consuming videos instead of pretty pictures and static posts? The truth is we are becoming lazier and it feels like reading captions just takes too long. Especially Instagram being a visual platform, that is why I can't emphasize enough on the importance of the video marketing. 

Let's take YouTube, YouTube is the second largest search engine after Google, and people love educational videos. What about Tik Tok? Tik Tok is not about dancing videos anymore. More and more content creators use Tik Tok for tips and educational short videos and Instagram is no different.

That is why if you want to get d...

Ever wondering why one day your post is getting an amazing reach and engagement and the next day after posting you hear crickets?! Today I want to dive into how Instagram Algorithm actually works and how you can grow your Instagram reach and engagement in 2021.

Let's get down to business...

WHAT HAPPENS TO YOUR INSTAGRAM POST AFTER PUBLISHING

1. "Hot Audience"

First thing you have to know about Instagram Algorithm is that after you publish your feed post Instagram will show that post to your "hot audience" and by "hot audience" I mean people who usually always engage with your Instagram content. By engaging I mean liking, commenting, sharing, saving or DMing you. 

"Hot followers" are you biggest fans! Instagram has picked up the signal that a certain person really must enjoy your content when that person is constantly viewing your posts and engaging with them.

"Hot audience" might be either those big fans of your Instagram content or people who turned on the post notifications fo...