My Instagram Strategy in 2021!
Wondering about Instagram algorithm in 2021 and how to grow on Instagram faster? If so, keep on reading, because in this blog post I want to go through some of the hottest Instagram trends and my Instagram strategy that I will be using to grow on Instagram and get more engagement in 2021.
1. Video marketing
First things first, have you noticed how more and more people these days just love consuming videos instead of pretty pictures and static posts? The truth is we are becoming lazier and it feels like reading captions just takes too long. Especially Instagram being a visual platform, that is why I can't emphasize enough on the importance of the video marketing.
Let's take YouTube, YouTube is the second largest search engine after Google, and people love educational videos. What about Tik Tok? Tik Tok is not about dancing videos anymore. More and more content creators use Tik Tok for tips and educational short videos and Instagram is no different.
That is why if you want to get discovered by more people on Instagram it is so much easier to go viral with Instagram reels, so spice up your Instagram content and experiment with Instagram reels. If you want to learn more about how Instagram algorithm works check out this blog post: INSTAGRAM ALGORITHM
And if you haven't jumped on Instagram reel train yet and not really sure how to make an Instagram reel, watch the below video on how to grow your Instagram account with reels and how to use them:
What if you are not comfortable with recording yourself and being on camera (welcome to the club!!) well watch these two tips on how to create reels without being on the camera and the second tip will help you to be more confident on the camera. Don't worry, these videos are only 30sec long:
HOW TO CREATE INSTAGRAM REEL WITH PHOTOS
Check also out the below video for a really easy but amazing tip that really helped me with recording my videos:
View this post on Instagram
So what comes to my Instagram strategy I definitely want to invest more time into creating reels, stories and IGTV on Instagram. To make your videos more entertaining and interesting aka more engaging ask your audience questions, create polls on reels and stories and create IGTV series.
2. GETTING DISCOVERED BY MORE INSTAGRAM PROFILES WITH HASHTAGS
One of my strategies will be to do more research on Instagram hashtags. Hashtags are definitely an amazing tool to get discovered by more people on Instagram. Instead of rotating same hashtags all over again I will concentrate on researching and selecting more new hashtags for my Instagram content and that way expand my followers pool, reach and impressions.
I will be making some awesome YouTube videos about which exact hashtag strategies I am planning on implementing in my 2021 Instagram content strategy and will walk you step by step how to pick the right hashtags in your niche. So if you don't want to miss out on my YouTube videos about the exact hashtag strategies I will be using make sure to go on my YouTube channel and subscribe and hit the notification bell to be notified when the hashtag videos will be published.
Few tips what comes to hashtags though. First of all you need to research hashtags that are appropriate and perfect for your specific Instagram account and second of all a great rule of thumb is not to use deserted hashtags that no one is searching for on Instagram, meaning the hashtags with under 10,000 posts and not using too saturated hashtags with over 500,000 posts in them.
Use the below Instagram trick to see if your hashtag is too saturated which would lead to your post getting lost in the sea of content:
CHECK IF HASHTAG IS TOO SATURATED
Also remember to research that you are not using any banned hashtags, like at some point #beautyblogger was banned by Instagram. Then again #beautybloggers wasn't on the list of banned hashtags.
Make sure that you take advantage and leverage every single hashtag and don't waste them, so do your due diligence aka research!
There are many hashtag tools on internet, but I am currently using Later for scheduling, planning and automating my Instagram content and Later's paid version has amazing features, where you can research trending hashtags in your niche and see which hashtags performed better than others.
I post a lot of hashtag tips and hacks, so make sure you follow me on my Instagram and turn on post & story notifications for my profile so you wouldn't miss out on my strategies and be the first one to implement them so you can grow on Instagram faster!!
And remember that your hashtag strategy has to be connected to your Instagram account and content what comes to picking appropriate keywords. If you want to learn more about how to create a successful Instagram account, make sure to read next the following blog post after finishing this one
HOW TO CREATE A SUCCESSFUL INSTAGRAM ACCOUNT
You need to optimize your Instagram account and content (+hashtags) to make sure you rank on Instagram search and can be found and followed by more people. Optimize your Instagram content and account with my FREE INSTAGRAM SEO GUIDE
3. MORE ENGAGEMENT AKA SAVES & SHARES
This strategy is the one that I am most excited about. Even though I sort of already have been experimenting with this Instagram content strategy and got really good results, but now in 2021 I want to invest even more time into it.
So there are different opinions about if saves or shares are more important for your engagement rate and Instagram algorithm. According to Instagram likes, comments, saves and shares are all equally important as engagement types, so one is not considered more important than the other.
What I want to do more in 2021 is to increase my Instagram engagement by making more carousel posts in order to get more saves and shares. Think about this - people are rarely reading captions on Instagram, so if you will be able to strategically create visual content that will resonate with your audience in form of slides, that type of content will definitely result in more saves and even shares.
If you want to learn more about how I create carousel posts check out my below video:
HOW TO PLAN, SCHEDULE AND AUTOMATE INSTAGRAM CONTENT (CAROUSEL POST TIP)
Now what comes to saves and shares, I don't only want shares because share doesn't necessarily lead to new follower and profile visit. For example I post a really cool quote about life in general, that my follower will share to her friend. Her friend will look at it through her DM but that will not make her to click on the post to find a solution to a certain problem. That is why if carousel posts are made using my Instagram content strategy that I teach in my SIGNATURE PROGRAM INSTAMEDIAGURU then the post will more likely be shared (=one engagement), saved by that follower (=another engagement), and saved by that friend to whom my follower shared my post (=another engagement) and then might be even shared further.
Creating carousel posts will definitely take more time, but using my strategy it will be pretty easy to plug in the content in the Instagram slides and that way increase Instagram engagement and growth!
4. GROW YOUR INSTAGRAM FOLLOWING OUTSIDE OF INSTAGRAM
This is literally so true! I have been conducting surveys asking Instagram bloggers with over 100,000 followers how they have been able to grow on Instagram. Literally every single one says that there is so much behind the scenes meaning having a blog, website, other social media platforms that they use to drive traffic to Instagram.
I am getting pretty convinced that it really is true! "It takes one platform to grow another one". So instead of focusing all of my time and spending hours on growing on Instagram and putting all of my eggs in one basket, I will invest more and more time into other social media platforms and drive traffic from them to my Instagram.
For example I had under 300 followers on Tik Tok and I posted a random video that got me over 100,000 views and to over 2,000 followers. If you want to know more about what happened check out the below video:
And you might think that you barely have time to manage Instagram, so how are you supposed to manage any other social media platforms. The truth is that it is really simple and I provide all the tools on how to save time creating content for several social media platforms and how you can plan, schedule and organize everything in my signature program InstaMediaGuru, that will be launching soon, so make sure you sign up for the waitlist to be notified when it's launched!
5. EMAIL MARKETING + INSTAGRAM
Did you know that usually only maximum of 6% of your Instagram followers sees your content?! That's right! That is why you need to take the matters into your own hands and start promoting your value-based Instagram content through other means. What is a better way than email marketing?!
You can set up email marketing for free on your blog or website and sooner you do that the better. I personally use CONVERTKIT. And it is really easy to use.
How will I be using email marketing to promote my Instagram content? Easy. Any time I make a really interesting IGTV, reel or carousel post with important and valuable information I will send an email sequence. Though one thing to take into consideration is that you don't want to be too spammy and send bunch of emails every week promoting your Instagram.
Learn more about how to grow on Instagram by downloading my FREE ULTIMATE INSTAGRAM GUIDE
These are my main Instagram strategies I will be focusing on in 2021. Which is your main Instagram strategy? Comment in your Instagram story by taking a screenshot of this blog post and tagging me so I can give you a shoutout on my Instagram story! INSTAGRAM | INSTAMEDIAGURU
Thanks so much for hanging out with me!
See you in my next blog post!
