Have your Instagram reach and impressions dropped? Do you feel like you haven't really been doing anything different, but all of a sudden you are just not getting any reach and impressions aka not reaching new people on Instagram and your engagement rate has dropped? Well, there might be many reasons behind it and in this blog post we'll be figuring out how to properly analyze and understand your insights which will help you to brainstorm the ways to increase Instagram reach and impressions and step up your Instagram game...let's dive in..

1. Understanding the insights & takeaway

First you need to start analyzing where does your traffic come from. Analyzing where your traffic comes from will help you to understand which part of your strategy needs improvement. Now let's audit 2 accounts and their content strategies.

Account #1:

In this case we can see that:

1. Reach was pretty good when we compare follower amount to the amount of reached accounts and especially reaching new acco...