HOW TO MAKE MONEY ON INSTAGRAM IN 2021
Wondering why you are not making money on Instagram and how to get monetized on Instagram in 2021? Well then I am glad you are here, because in this blog post I want to share some of the main issues why you are not making money on Instagram and how to fix them, so let's dive in!!
1. Instagram = Business
First thing is to start thinking of your Instagram as a business as opposed to a hobby where you share your every day life, fashion and beauty products. Why? Because that is the only way you can make money on Instagram in 2021! As you have noticed Instagram is heading more towards making the platform more useful for businesses and content creators who use Instagram for promotions and shopping feature - Instagram is all about convenience, so people would stay on the platform longer.
Once Instagram realized that more and more people shop through Instagram, it wanted to make shopping so convenient and easy that people wouldn't even have to leave the platform in order to complete their purchase.
So what do I actually mean by thinking on your Instagram as a business?
1). Profitable niche
Think about this: if you have a business, do you usually focus on one industry and type of service? Of course you do! You don't just start selling random different services that are not related to each other! It is the same thing what comes to Instagram! You need to figure out what is your niche that you can make most money from and don't be afraid to niche down! More clear and specific your niche is more clients you will be able to convert on Instagram, because you will be able to target those people who really will be interested in your niche, products and services.
More about how to find a profitable niche on Instagram and specific formula in my FREE GUIDE
2). Instagram content strategy
The second thing that you need to focus on is creating a specific Instagram content strategy that will convert your followers into your clients. If you want to make money on Instagram in 2021 you need leads and eventually sales, so posting random content will not really get you to achieving your goals.
Think if you had a business, you won't just start selling your product and services without a business plan, right?! Again, same thing applies to Instagram, you need to set your goal, create your sellable content strategy and analyze what works and what doesn't. Otherwise you will be just wasting your time creating meaningless and pointless content for years and not seeing any results!
Content strategy is one of the main pillars I teach in my signature program, for more info check out SIGNATURE PROGRAM INSTAMEDIAGURU
More about HOW TO USE INSTAGRAM FOR BUSINESS in my below YouTube video, so make sure you check it out after reading this post:
HOW TO USE INSTAGRAM FOR BUSINESS
2. Followers don't equal Clients
One of the biggest mistakes that people on Instagram make is that they think that more followers and engagement they get, more money they will be able to make. But that is simply not true!
It doesn't matter how many followers and how much engagement you have. You might have over 100,000 Instagram followers and your engagement might be 2,000 likes per post, but if your audience is not the right one - they won't buy from you, either its your service or a piece of clothing you are promoting through LikeToKnowIt affiliate marketing platform!
In addition to targeting you audience there are many other steps you need to take in order to convert your followers into your clients and there is a whole science behind that. Think about it, would you buy something from an Instagram profile you just discovered? Probably not! So that is why you need a specific strategy and truly know and understand your target audience and ideal clients to know how to sell them the products and services you are promoting.
And if you are one of those people who has a big audience and decent engagement and you are not making much sales, most likely the problem might be that you either don't have the right kind of audience on Instagram or you are not mastering the conversion strategy.
One of the main strategies that I teach in my SIGNATURE PROGRAM INSTAMEDIAGURU is the conversion strategy, so if you want to learn more check it out.
3. "Your brand...
...is what other people say about you when you are not in the room". This quote by Jeff Bezos couldn't be more correct! And this gets me to my next point which is you have to stand out and create your personal brand before you can start making money on Instagram.
How many other bloggers (fashion, lifestyle, travel, beauty etc) and entrepreneurs (business coaches, consultants etc) are out there?! PLENTY! This is why you need to attach your personality to your brand in order to stand out from the crowd and get noticed!
Common myth that people have when they are not starting their business or making money on Instagram is that they don't believe they can make a difference ("this industry is too saturated and I am not special, how possibly could I succeed?!") And this is where you are wrong! Every single of us has that certain something that people can relate to and only thing that separates us from each other and separates our "brands" is our personalities.
So in order to start making money on Instagram in 2021 how about you get out of your comfort zone, stop thinking how your audience would like to perceive you as and start being yourself and adding some personality to your Instagram content. Attaching personality to your brand will make your brand and business grow and attract people who can relate to you and more people trust you - more you will be able to convert those people into clients.
4. Right RCA process in place
It's not only about knowing what your niche is and how to attract right audience and convert them, it is also knowing the right processes how to understand and fix the things that are not working for you and not getting you to your financial goals on Instagram.
It is important to understand and master RCA process, which stands for Root Cause Analysis, this is where you need to have right processes and structures set up to analyze your business growth and sales on Instagram. But analyzing is not merely enough, you also have to understand what specific factors mean and how you can turn some of your losses back into profit and how to figure out what is not working and what do you have to fix.
This is something I see many bloggers don't do when they are doing the same thing on Instagram and follow the same processes for years and keep feeling frustrated and overwhelmed because they are on the constant content creation, giveaway & engagement "hamster wheel" without understanding why they are not growing and not making money on Instagram.
So RCA process is a big part of my SIGNATURE PROGRAM INSTAMEDIAGURU because it is not only important to know what to do to earn money on Instagram in 2021, but also knowing how to fix it if something is not working or how to improve and adjust your processes to achieve your new goals.
More tips about how to make money online in my other blog post, so check it out if you want to learn more: HOW TO MAKE MONEY ONLINE
Also make sure you download my FREE Instagram SEO Guide to get more Instagram followers:
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Thanks so much for hanging out with me today and see you in my next blog post!
